This Son de Flor review is my honest opinion of this beautiful small brand that creates dreamy dresses from linen. Did you know that linen is one of the best fabrics for hot Summer days?
If you’re into sustainable fashion, like me, you probably want to find alternatives to brands like H&M and Zara, which are notorious fast fashion brands. And here you certainly have one!
As a Son de Flor customer myself, I’m in a perfect position to tell you about my experience shopping from the brand. Let’s dive into the brand’s story and the princess dress I bought from them, and rate the whole thing. It has pockets!
Son de Flor – Story behind the brand
The reason why I’m very loyal to certain brands is the inspiring stories behind them. While fast fashion brands are far from inspiring, independent small brands, like Son de Fleur, have a bigger reason for existing than just making money.
So, I’m starting this Son de Flor review with a little look into the brand’s history. The founders, Vaida and Indre, grew up in Lithuania admiring their mother’s dress sense. When they were able to replicate the beautiful designs, they opted to do so using linen.
Linen as such is a sustainable choice because it is a natural fabric that is
- one of the most biodegradable fabrics we have,
- strong material that dries quickly,
- naturally moth-resistant,
- and super skin-friendly.
Thus, it’s appropriate that a brand like this has chosen linen as their main working material: they think that
Fashion can be kind.
So, this women-led clothing brand started from admiration, which evolved into a dream of a business, which grew to a successful fashion brand. And now that you know the story behind the brand it’s time to get to my Son de Flor review!
Check out also: Best Linen Clothing Brands in Europe – Natural Beauty & Style
Son de Flor Review 2026
I believe in shopping less but better because that allows me to invest in pieces that I can wear, if not a lifetime, even decades. When a piece costs a little bit more you also tend to consider your purchase decisions a bit more:
- Do I actually want this piece?
- Do I need this piece?
- Where/with what will I wear it?
So, this Son de Flor review will now attempt to give you a wholesome image of the brand in question to help you in making those purchase decisions. These observations are based on my personal experience of shopping from the brand and wearing their products.
Pricing: 8/10
Now, sustainable brands are expensive compared to fast fashion but in 2026 this should not come as a surprise to anyone. But if you’re still confused why small brands that create high quality clothing can’t sell their products at 30€£$ per piece, educate yourself here.
Son de Flor is a European brand using materials sourced from Europe, located in an EU country and employing European workers. What does that mean exactly? It means that the brand adheres to ethical working conditions, high quality materials, and genuine craftsmanship.
And the fact that this costs more than abusing people and the planet says everything you need to know about the capitalistic system we live in: it’s shit. But for the sake of the honesty of this Son de Flor review,
- Do I think this brand is expensive? Yes, I do.
- Do I think that their products are worth the high price tag? Absolutely!
The thing about high pricing is that it does limit the amount of people who can afford to buy the brand’s products. And I’m not saying that this should be a reason for them to lower their prices! I just think it’s a shame that not everyone can enjoy their beautiful, dreamy products.
Learn about Son de Flor’s pricing: Sustainable Fashion Is Reasonably Priced – Here’s Why
Ordering process: 10/10
As a small brand Son de Flor doesn’t have physical stores available. So, ordering online is your only option (and I guess many of you also prefer that). The brand’s website is very easy to navigate, the products are clearly showcased and listed in their own categories.
Once you find your dream piece you click yourself to the product page where you can find everything necessary:
- description of the piece
- photos of the piece
- size information (what size the model wears in the photos, etc.)
- fabric and care information
- delivery information.
If all the details are to your liking, choose the correct size, click the ‘Buy’ button, pay for your purchase and wait for it to arrive.
Delivery: 9/10
I’m a patient being but this Son de Flor review wouldn’t be honest if I didn’t point out that the delivery time is long. In my case it about two weeks. But if you now think “Oh no, too long”, babe! Check your privilege.
This is not a fast fashion brand but instead a legit brand where many products are not stocked but made-to-order. As in, once your order goes through from their online store, they take it to their studio where genuine professionals who are paid a living wage start creating what you ordered.
If they happen to have your size ready in stock, the delivery will only take a couple of days. But just keep in mind, that this is not a brand that you can use as a last-minute option.
Once the delivery arrives, though, you’ll quickly accept that it was worth the wait! The items are beautifully packed and come with a personal greeting from the brand.
The Pinafore Dress: 10/10
I still remember how excited I was to reveal my sky-blue Pinafore dress from the box! That feeling was delicious and it only got better as I tried the dress on.
The linen is very high quality, buttons sown on without any strings sticking out, the shoulder straps are adjustable and the way this dress makes me feel like a princess is something that can’t be priced!
The flow of the fabric is pure perfection, the colour is still vibrant after years of wear and washing and not one button has come off. One of my favourite things about this dress is the fact that it works for any occasion:
You can dress it down with a pair of sneakers or dress it up with some heels and a blazer. I love a multi-functional piece of clothing!
Size / Fit: 10/10
Linen is one of those fabrics that doesn’t stretch and is thus a little bit unforgiving. As I mentioned in my other linen dress review, this can be an issue with fitted pieces because a woman’s body is never exactly the same from one day to the next.
But Son de Flor’s pieces are usually on the more flowy side rather than fitted. This doesn’t mean, though, that their pieces wouldn’t be a perfect fit! Especially since you can order custom size clothing from them. Like you can see in these photos, the bodice of my dress is a bit loose but still a perfect fit. This comes down to the beauty of the fabric.
Linen is a fabric that settles beautifully on the body because it weighs just enough. While wearing this dress I don’t need to worry about feeling bloated because this dress will fit me regardless. And it makes me look fabulous even if I don’t feel like it!
Customer service: 10/10
I promised a wholesome Son de Flor review so that’s what I’m delivering! Couple more points which I think are important when shopping for clothes.
As this brand is on the more pricey side, I want to make sure that what I order will actually be the right fit. The size charts that brands offer in their online stores don’t match my actual measurements. So, to make sure I get it right the first time, I emailed the brand to check with them which size they thought I should go for.
And I discovered that the girls working at Son de Flor are absolutely wonderful! No fear of AI bots replying to your emails; with this brand you get genuine human service.
I mentioned the custom sizing that this brand offers and they genuinely do. So, if you can’t find your size just email them your measurements and they will make the piece for you for no extra cost.
Fabric and care instructions: 10/10
I’m sure you’ve already realised that linen is one of my favourite fabrics ever. It’s durable, has a beautiful flow to it and allows the creation of the most gorgeous clothing pieces that look and feel like proper luxury.
As a strong, fast-drying fabric you don’t need to worry too much about how you can wash your Son de Flor pieces. In addition, each piece comes with a little scroll of care instructions. It’s quite straight forward: machine wash is fine but rather cold water (max. 30°c) and a gentle rinse cycle.
I’m always scared to wash my favourite pieces for the first time in case something goes wrong. But from personal experience I can promise that washing your Son de Flor pieces is totally fine as long as you follow the washing instructions.
Son de Flor Review Final Verdict: 9,5
After shopping from and interacting with the brand, I have to conclude that the Son de Flor review scores this brand as 9,5/10!
My dreamy blue pinafore dress always makes me feel like a princess when I wear it and I want as many people to experience it as possible! These linen pieces can be styled in so many different ways, while also being durable high quality pieces that last the tooth of time.
The comfortable and breathable linen fabric also makes Son de Flor’s pieces ideal for every season. Keeps you cool in the summer and warm in the winter.
Thus, investing in a high-quality linen dress is both a sustainable and practical decision. It offers longevity and adaptability, which makes it a valuable asset to any wardrobe. Don’t believe me? Try it yourself:
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