These days it’s hard to know which are actually ethical fashion brands and which are just fast fashion brands engaging in greenwashing. That’s why I’m here!
Here on Outlandish Blog you can find a plethora of articles on why we should all put a little bit more thought into shopping clothes and also plenty of brand suggestions.
And here’s another article where I share some incredible sustainable fashion brands – this time focusing on the UK. Most of these brands are available in the US and Europe as well, and ship globally, so don’t be thinking I’d be discriminating anyone here.
Now, before I share these amazing 16 brands with you, let’s remind ourselves of the basic princibles of HOW to shop sustainably:
The key is to always ask yourself these 2 questions before you head to the counter:
- Do I need this
- Where am I going to wear this
If you don’t need it and can’t think of where and how to wear the piece, please leave it. Otherwise you are directly contributing to the massive fashion waste problem.
And in case some you also wish to know how to tell the genuine ethical fashion brands apart from the rubble, here are my tips:
How to recognise a genuinely sustainable fashion brand?
The easiest tell-tale sign for ethical fashion brands is that their environmental impact is considered in all aspects of their business operations.
PIHKA collection – a sustainable accessory brand – is a brilliant example of this: their fabric manufacturers create the energy used by the factory themselves, and all PIHKA bags are handcrafted. Waste is kept to minimum by using the fabric leftovers to make jewellery and other small products.
The environmental impact can also be considered by a brand by providing workers with refillable lunch dishes instead of disposable ones. They should also provide employees with public transport tickets or bicycles.
One more important factor, that helps you to recognize sustainable fashion brands, are the brand’s employee rights. Are there any? In fast fashion factories there literally are none, but even in some Western countries things are quite grim:
Something like denying an employee health care or annual holidays violates human rights. And that makes a brand unsustainable. Here are some employee rights that too many tend to take for granted, and which make a brand unsustainable when ignored:
- Workers receive fair wages, and men and women are paid equally.
- Workers are provided with safe and healthy working conditions.
- Workers have free speech and can voice their opinions.
- Workers are protected from prejudice, discrimination, and abuse, including sexism, racism, sexual harassment, and more.
- Workers have access to healthcare and time off.
- Workers have access to financial assistance to help them gain independence and escape poverty.
17 Ethical Fashion Brands – The UK Edition 2025
And now we are ready to delve into these 17 ethical fashion brands available in the UK. Please note, that many of these also ship globally, so y’all should be covered if you fall in love with a particular brand.
Read also: Interesting Facts About Our Current Shopping Habits
Beaumont Organic
First on this ethical fashion brands list is Beaumont. A globally operating clothing and homeware brand that only launches 2 collections per year. They sell women’s and children’s clothing and basic homeware that is classic in style but with a contemporary twist.
They focus on sustainable fabrics, such as linen and lyocell, and they are very open about their suppliers and factories.
Baukjen
Baukjen is a London-based womenswear brand tha focuses on timeless clothing for mature women. Their pieces are mainly about the wardrobe staples that every one of us should own.
Staples are the pieces that we can build different outfits around, so they are the most versatile, and thus most sustainable pieces we can own.
Their production happens in Portugal and they focus on only using environmentally friendly fabrics. In addition they also offer a rental service for UK customers, which helps them and us to reduce waste.
BEEN London
Another London-based name on this Ethical fashion brands list is BEEN. It’s an all-female brand that specialises in crafting timeless, sustainable accessories out of recycled materials. Whether we’re talking discarded clothing, single-use plastics, leather off-cuts, or apple skins, they can use all of it to create pieces worth wearing.
Brands like BEEN show the world how to reduce waste significantly in an industry that is known for being one of the most wasteful on the planet.
COSSAC
COSSAC is a sustainable brand that focuses on a small but well-curated selection of basic pieces that every one of us needs in our wardrobes. They specialise in feminine style, which is one of the reasons I chose this brand to feature on this Ethical fashion brands list.
COSSAC only use sustainably sourced materials, which include modal, viscose and cupro. They also focus on creating pieces that last the tooth of time and can be worn in all seasons.
E.L.V. Denim
E.LV. Denim is the one for jeans lovers, as you can probably tell by the name. This brand salvages discarded pieces of denim to give them another life, so they were a sure name to appear on this ethical fashion brands list.
They leave nothing behind because even the offcuts are used. They can be made into patchwork fabrics or turned into completely new materials.
Groundtruth
This ethical fashion brand is for all the travelers out there. Here you can find modular travel bags and accessories that have been designed with future in mind. Simple in style but extremely durable and spacious.
GROUNDTRUTH‘s bags and accessories are made out of recycled materials and they are water-proof. They’re a perfect fit for a day trip or a hard core hiker.
Hissy Fit
As one of the most affordable ethical fashion brands I’ve ever come across, Hissy Fit seems to be doing everything right! Based in the UK, they produce clothing from leftover fabrics that they acquire from massive brands, such as Boohoo. Thus, they do their part to reduce the fashion waste problem.
This is a size-inclusive brand that is truly inspiring, and they even have what they call a ‘reversible range’. These are clothes that have been made twice as much, because you can wear them upside down and inside out.
Immaculate Vegan
Immaculate Vegan is of course 100% vegan. On this ethical fashion brands list it’s one of the fiew, and it offers vegan clothing, shoes, and bags, all sourced from sustainable brands.
In their production they focus on using sustainable materials like linen and bamboo. Personally, bamboo clothes are some of my favourites for sports because they breathe. Immaculate Vegan also uses recycled materials and plant-based leathers.
Lucy & Yak
You may have heard of this one already! Lucy & Yak have created a name for themselves since the pandemic bringing joy with their affordable, ethically sourced and colourful clothes.
They specialise in dungarees that come in colours that could make even the grumpiest passer-by smile. They also have beautiful dresses with playful prints and a large variety of comfortable, playful clothes.
Nowadays Lucy & Yak also offers outerwear and homewares made using organic cotton or recycled materials. It’s a given on any ethical fashion brands list.
Mother of Pearl
Mother of Pearl is on the luxury side of this ethical fashion brands list. It offers everyday wardrobe essentials with a twist that is very distinguishable to the brand. Their clothing and jewellery is made as ethically as possible using natural and organic fibres.
I love this brand. Fell in love with them because of their sustainability, but am also intrigued by their design aesthetics.
I’m yet to order anything from them because I haven’t quite found anything that would make me go “I MUST have that!” Because we’re not shopping clothes just for the sake of shopping, right?!
Neem
Most ethical fashion brands focus on clothes for women and children. There aren’t many brands just for men, but Neem is fixing this!
Neem offers a range of classic menswear made from recycled materials with an end-to-end production that is 100% carbon neutral. Here you can find all the basic pieces that every man needs in their wardrobe: shirts, polos, overshirts, and accessories, all in a classic style.
OMNES
Next on the list we have OMNES, which specialises in affordable women’s fashion. It offers a range of neutral basics mixed with more colourful styles as well.
In their production they rely on natural, recycled and deadstock materials, which include organic cotton, linen, recycled polyester, and viscose.
Onesta
Originating from South Wales, Onesta thrives to make their customers feel good in and about their clothes. The ethical fashion brands founder Gabriella comes from Italy, so quality goes hand-in-hand with sustainability here.
These comfortable everyday pieces for men and women bring luxury into your wardrobe without the massive price tag.
Pantee
Pantee is an all-female ethical clothing brand. They specialise in women’s underwear and their wardrobe basics are made from organic cotton, deadstock fabrics, and recycled materials.
They also focus on creating underwear with comfort at the forefront. Here you can find sustainable bras, briefs, and thongs, as well as socks, leggings, and bodysuits.
Popsy Clothing
This adorable women-led company is an affordable sustainable fashion brand. They create size-inclusive, colourful clothing and accessories from delightful graphic fabrics.
Popsy also offers a FREE alterations service when you request for edits as you’re ordering. The prints on their colourful garments are the brand’s original design and they aim to make their customers feel amazing as well as look amazing.
And an extra point about a Popsy dress: it has pockets!
Thought Clothing
Thought Clothing is another option on this ethical fashion brands list that is on the affordable side. They offer a wide variety of collections that include classic wardrobe staples. Note, that the brand’s styles are more suited to mature women.
Each garment is made using environmentally friendly fabrics, which includes organic cotton, hemp, and tencel. Their production operations are focused in ethical factories.
Yes Friends
Yes Friends offers a wide range of affordable basics, made using recycled fabrics and offcuts. With this, their focus on cosiness and comfort comes as a natural continuation.
Here you can find all essential pieces for your everyday life with sustainability at the forefront.
And there we have them; 17 Ethical Fashion Brands for every age and taste! Were you familiar with some of them already? Or did you perhaps find a new favourite among these? Let me know in the comments ♥
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